{"version":"https://jsonfeed.org/version/1","title":"IDEATION LAB | Lucy Boyes | Strategic Marketing","home_page_url":"https://ideationlaborlucyboyesorstrate.godaddysites.com","description":"IDEATION LAB | Lucy Boyes | Strategic Marketing","author":{"name":"IDEATION LAB | Lucy Boyes | Strategic Marketing"},"items":[{"id":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/b2c-communications-strategy","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/44c6f578-6731-4324-b2a8-ecede24aec12/shutterstock_599713526.jpg\"/><p>A comprehensive research report was conducted to comprehend the existing challenges in external communication with parents within an educational setting. Communication had consistently posed issues for parents, leading t...</p>","url":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/b2c-communications-strategy","title":"B2C Communications Strategy","summary":"A comprehensive research report was conducted to comprehend the existing challenges in external communication with parents within an educational setting. Communication had consistently posed issues for parents, leading t...","date_modified":"2024-01-19T13:00:00Z"},{"id":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/imi-precision-engineering","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/44c6f578-6731-4324-b2a8-ecede24aec12/IMI.jpg\"/><p>An in-depth global campaign that I worked on for IMI Precision Engineering. The campaign was created to elevate the importance f the organisations manufacturing products, as essential in moving mans most marvelous machin...</p>","url":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/imi-precision-engineering","title":"Marvellous Machines","summary":"An in-depth global campaign that I worked on for IMI Precision Engineering. The campaign was created to elevate the importance f the organisations manufacturing products, as essential in moving mans most marvelous machin...","date_modified":"2024-01-18T03:00:00Z"},{"id":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/gaining-salvation","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/44c6f578-6731-4324-b2a8-ecede24aec12/ss2%20brochure.png\"/><p>The New Inn, Norton Lindsey - Officially The FIRST Community Pub in Warwickshire.  </p>","url":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/gaining-salvation","title":"Gaining Salvation ","summary":"The New Inn, Norton Lindsey - Officially The FIRST Community Pub in Warwickshire.  ","date_modified":"2024-01-17T16:00:00Z"},{"id":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/fca","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/44c6f578-6731-4324-b2a8-ecede24aec12/fca1%20ad.png\"/><p>Working at Core Assets Group (Now Polaris Community) The UK's largest fostering group with 11 companies. I successfully delivered B2C leads for recruiting foster parents, employing data insight, digital strategies, and c...</p>","url":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/fca","title":"Fostering Results","summary":"Working at Core Assets Group (Now Polaris Community) The UK's largest fostering group with 11 companies. I successfully delivered B2C leads for recruiting foster parents, employing data insight, digital strategies, and c...","date_modified":"2024-01-16T13:00:00Z"},{"id":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/national-digital-first-pr-campaigns","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/44c6f578-6731-4324-b2a8-ecede24aec12/Screenshot%202024-11-05%20170504.jpg\"/><p>The digital-first PR campaign, launched with successful placement in the national media outlets, focused on highlighting the immense need for foster carers in the UK while breaking down common misconceptions about foster...</p>","url":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/national-digital-first-pr-campaigns","title":"National Digital First PR Campaigns","summary":"The digital-first PR campaign, launched with successful placement in the national media outlets, focused on highlighting the immense need for foster carers in the UK while breaking down common misconceptions about foster...","date_modified":"2024-01-09T17:00:00Z"},{"id":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/saas","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/44c6f578-6731-4324-b2a8-ecede24aec12/redware%20layout.jpg\"/><p>Leading both sales and marketing teams, I conducted thorough market research encompassing pricing, positioning, competitor analysis, and product evaluation.</p>","url":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/saas","title":"Sales & Marketing Strategy ","summary":"Leading both sales and marketing teams, I conducted thorough market research encompassing pricing, positioning, competitor analysis, and product evaluation.","date_modified":"2023-12-26T13:00:00Z"},{"id":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/cyclops","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/44c6f578-6731-4324-b2a8-ecede24aec12/cyclops%202-bad6076.png\"/><p>Employed by a data company providing road camera data to Navigation giants like Garmin, I played a key role in Cyclops's initiative to independently generate and sell their app directly to end customers through Apple and...</p>","url":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/cyclops","title":"An Eye on the Road","summary":"Employed by a data company providing road camera data to Navigation giants like Garmin, I played a key role in Cyclops's initiative to independently generate and sell their app directly to end customers through Apple and...","date_modified":"2023-10-16T08:00:00Z"},{"id":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/change-your-ego","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/44c6f578-6731-4324-b2a8-ecede24aec12/ego_intro-scaled-918x612.jpg\"/><p>Introducing itself to the U.S. market in 2012, EGO swiftly emerged as a premier battery brand, renowned for revolutionary technology and high-performance cordless outdoor power equipment. </p>","url":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/change-your-ego","title":"Powered by EGO","summary":"Introducing itself to the U.S. market in 2012, EGO swiftly emerged as a premier battery brand, renowned for revolutionary technology and high-performance cordless outdoor power equipment. ","date_modified":"2023-07-10T14:00:00Z"},{"id":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/motoring-ahead","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/44c6f578-6731-4324-b2a8-ecede24aec12/Leader-CaseStudy-BMM-WebsiteMockup.png\"/><p> Situated in Gaydon, Warwickshire, the British Motor Museum houses the world's largest collection of historic British cars, totaling nearly 300 vehicles. In 2015, following a significant £1.1 million refurbishment, the m...</p>","url":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/motoring-ahead","title":"Motoring Ahead","summary":" Situated in Gaydon, Warwickshire, the British Motor Museum houses the world's largest collection of historic British cars, totaling nearly 300 vehicles. In 2015, following a significant £1.1 million refurbishment, the m...","date_modified":"2023-01-17T15:00:00Z"},{"id":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/regional-lifestyle-awards","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/44c6f578-6731-4324-b2a8-ecede24aec12/CV%20One%20Godiva%20Awards.png\"/><p>The Midland's Biggest Business and Lifestyle Awards.</p>","url":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/regional-lifestyle-awards","title":"Regional Lifestyle Awards","summary":"The Midland's Biggest Business and Lifestyle Awards.","date_modified":"2021-12-01T11:00:00Z"},{"id":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/feel-alive-magazine","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/44c6f578-6731-4324-b2a8-ecede24aec12/Feel%20Alive.png\"/><p>Having crafted themagazine format and styling, Feel Alive is Coventry City Centre's official lifestyle magazine, launched to boost local businesses through advertising and promoting of events - increasing footfall into t...</p>","url":"https://ideationlaborlucyboyesorstrate.godaddysites.com/f/feel-alive-magazine","title":"Feel Alive Magazine","summary":"Having crafted themagazine format and styling, Feel Alive is Coventry City Centre's official lifestyle magazine, launched to boost local businesses through advertising and promoting of events - increasing footfall into t...","date_modified":"2021-07-27T11:00:00Z"}]}