HEAD OF MARKETING

Wolsey Hall Oxford, Wolsey Hall for Schools & Pamoja Education

March 2024 - present.

Wolsey Hall Oxford is the largest global online homechooling organisation offering flexible online learning to students - at home (B2C) or through their existing school (B2B). 

• Build new strategies for 3 global brands.
• Research and create strategy for new online schools division of holding company - Faria Education Group.
• Created marketing budgets across B2C & B2B activities.
• Plan, recruit and manage internal marketing team to support all marketing initiatives across global 3 brands. 
• Increased social media by 145% in the first 6 months.

The Croft Preparatory School. 

November 2022 – March 2024.

Working at one of Warwickshire’s best regarded independent primary schools, this role has supported me throughout a change in family circumstances. 

Redware Ltd. 

Sept 2020 – Sept 2022.

Redware develops global Learning Management Systems (LMS) for complex global enterprise brands, including Jaguar Land Rover & Volvo Cars. Responsibilities included:

• Created new sales & marketing strategy, providing in-depth competitor research, value proposition, product pricing, target audience, channels & activities Using HubSpot
• Created new tender strategy for new business opportunities, identifying £6m+ opportunities in 12 months
• Increased social media performance by 145%, PPC performance by 185% & SEO by 162% in the first 12 months

Core Assets Group Ltd. (now Polaris Community) 

May 2018 – June 2020.

Polaris Community is the largest Children’s Services Group in the UK. Private equity owned with a turnover of £192m, across eleven companies, each company with multiple sites across the UK.

• Delivered B2C leads for the recruitment of foster parents, utilising data insight, digital strategies & campaign planning
• Created strategic planning & development of annual marketing plans
• Exceeded business targets in 2019 by 165% 
• Saved £400k off budget in year one through diligent contract management 
• £2 million budget management & planning across all brands & channels
• Reported group-wide marketing activities & ROI performance to the Board (direct to equity partners)
• Designed & integrated new internal communications strategy & system group wide, improving content & engagement by 143%
• Achieved £32.00 digital Cost per Acquisition (CPA) against target of £65.00 
• Managed all crisis communications across the Group

Wyatt International Ltd. 

May 2017 – April 2018.

A global award-winning agency, working in multiple B2B sectors. I was responsible for driving the efficiency & profitability of key client accounts across PR, digital, paid search, social media, & other marketing channels. I managed 19 line reports & developed key working practices for the business, delivering the business £1.75m revenue in twelve months. Clients included:

• BT (Telecommunications)
• Fedex (Shipping Services)
• DS Smith (Packaging)
• Ego (Electric Gardening Tools)
• IMI Precision Engineering (Manufacturing)
• Bosch Rexroth (Manufacturing)
• Wolseley (Specialist Merchants)

The Leader Marketing Partnership. 

June 2016 – April 2017.

An integrated agency working in multiple sectors in both B2B & B2C. Responsible for directing key client accounts. Managing client marketing budgets. Managing the PR, account, & creative teams to deliver activities against marketing strategies & plans. Clients included:

• Stoneleigh Horse Show (Event)
• British Motor Museum (Leisure)
• Dymag  Performance Wheels (Manufacturing)

DSA Ltd. 

June 2012 – April 2016.

A global exhibitions & events agency, I created & implemented a full sales & marketing strategy, utilising HubSpot, to improve lead performance, alongside pitching, planning & delivering client marketing to support global exhibition programmes. Clients included:

• Hill-Rom (Medical Products)
• Nutricia (Nutritional  Products)
• Sennheiser (Audio Products)
• Pioneer (Digital Entertainment Products)
• Owens Corning (Manufacturing)

Box Clever Marketing Ltd. 

April 2005 – December 2011.

An integrated marketing agency delivering strategic & marketing projects for B2C & B2B national & global businesses. Responsible for generating new business (40% conversion) & delivering creative projects including, advertising, websites, apps, & exhibitions, point of sale, printed literature, & retail interiors. Monitored company & project quality, time management & profitability for business improvement. Clients included:

• Warwick Business School (Higher Education)
• Warwick University (Higher Education)
• Coventry University (Higher Education)
• British Motor Museum (Leisure & Conferencing)
• AAH Pharmaceuticals (Pharmaceuticals)
• CV One (Coventry & Warwickshire Tourism)
• Delphi Diesel Aftermarket (Automotive)